Digital Ads

Google Ads

When working with Google Ads, it is essential to know how Google works. Google search always starts with a person who has a thought or an idea and has a question about something they want to search on Google.

So what do they do? They go to Google to answer the question and solve this pain point. When people search on Google, they want to find the answer to something. Then your opportunity arises to showcase your company, your products, and your business's solution to this person's problem. 

Facebook Ads

Facebook advertising can help you reach new customers on and off of Facebook and drive actual results for your business.

Facebook ads can help businesses get more visibility for their content and boost traffic to their core website content – whether it's cornerstone site content, simple ad copy, or blogs.

We use Facebook ads because we can reach an enormous audience of potential new users who already know the value of an online presence. Also, we can take advantage of targeting data (anything from age and interest to behaviors); this identifies Facebook users who behave similarly to our customers. Facebook has access to a considerable amount of data that they can use to show their users ads that are more relevant.

Youtube Ads

YouTube advertising provides fast results. Since YouTube has over 2 billion monthly users, it's easy to understand why you'll see such fast results. Getting your ads in front of more people means you'll get more ad clicks, website traffic, and sales over time.

Youtube is a hybrid between a search engine and a social media network, it is in a unique position to reach users in both of these categories. There has been a recent shift in viewing habits, with YouTube becoming more popular among 18-49-year olds than traditional TV. While this age cohort may not represent your primary target audience, they hold a lot of buying power in any market.